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The site kalfencing.com states the following, "Ranch Fencing Non Climb Horse Fence." I noticed that the webpage said " K A L Fencing, Placer Countys premier fence contractor." They also stated " We can create the perfect environment for your home or office yard with a beautiful new wooden fence. We serve all of Placer County including Applegate, Auburn, Meadow Vista, Weimar, Christian Valley, Colfax, Loomis, Penryn, Roseville, Rocklin, Lincoln, Granite Bay, Dutch Flat and more. Dependable -Well Be There! K A L Fencing. Site designed and Hosted by." The meta header had Fence contractor auburn CA as the first keyword. This keyword was followed by fencing contractor New Castle CA, fence builder company, and wood fence which isn't as important as Fence contractor auburn CA. The other words the site used was ranch style. non climb is also included but could not be viewed by search crawlers.